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UNION, N.J. , May 2, 2022 /PRNewswire/ -- Bed Bath & Beyond (NASDAQ: BBBY) is officially kicking off this year's Back-to-College season on Sunday, May 1 , also known as college "Decision Day." As graduating teens formalize their post-high school commitments, Bed Bath & Beyond will be there to help college-bound kids and their parents prepare for the transition to a campus residence with all the goods, gear, and convenient services needed to create a comfortable, functional, personalized, and happy home away from home.

"Bed Bath & Beyond has long been a favorite destination for the college set, trusted for having all the essential products and services needed to outfit a dorm room or off-campus apartment," said Rafeh Masood , EVP and Chief Customer Officer at Bed Bath & Beyond. "Back-to-College gets underway even earlier this year as more people join "Decision Day" excitement. Whether it's bedding or bath accessories, storage and organization solutions, kitchen essentials or home decor, Bed Bath & Beyond offers a range of products—all at accessible prices—to ensure students are equipped for on- or off-campus living. Our array of convenient services, from Pack & Hold® and the College Savings Pass™ to College Shopping Checklists – make the process easier than ever."

Bed Bath & Beyond's Back-to-College Services Returning to the Back-to-College line-up this year are Bed Bath & Beyond's customer-favorite services designed to make going back-to-campus easier, more convenient, and more affordable for all families. Students and their parents have access to:

Favorite BTC Products at Bed Bath & Beyond Whether it's freshman year and the first time on campus or a returning sophomore, junior or senior, Back-to-College shopping lists never seem to shrink. Thankfully, Bed Bath & Beyond is a one-stop solution for all the campus must-haves, offering affordable bedding, bath, storage and small appliances for every stage of college life.

Klarna Sweepstakes Knowing money is always on the mind of college students and their parents, financial payment partner Klarna, a leading global retail bank, payments, and shopping service, has teamed up with Bed Bath & Beyond to launch a Back-to-College sweepstakes that runs from May 1 through July 17 in the 50 U.S./D.C. During that period, shoppers will be able to enter for a chance to win one of five Back-to-College shopping sprees, either one Grand Prize of $1,500 in Bed Bath & Beyond® eGift Cards or one of four First Prizes, a $500 eGift Card. No Purchase Necessary. 18+ (19+ AL/NE). Ends 7/17/22. For Sweepstakes entry and rules, visit www.2022collegesweeps.com.

Surround-Sound Marketing Support Bed Bath & Beyond's integrated marketing effort to support the 2022 Back-to-College season leads with the make it yours campaign, rooted in the premise and promise that wherever students go to college, however they create their space, Bed Bath & Beyond can help "make it cozy, make it styled, make it easy and make it yours." The campaign will come to life via :15 spots for connected TV; print and digital paid media; DTC mailers and emails; a comprehensive college influencer program; ongoing social content; and partner activations.

All Bed Bath & Beyond products for college-bound customers are available in-store and online through the app or dedicated sitelet at bedbathandbeyond.com. Customers can order everything from fan favorites to everyday essentials through a variety of omnichannel services, including Buy Online Pick Up In Store (BOPIS), Contactless Curbside Pickup and Same Day Delivery at stores across the U.S. and Canada .

About the Company Bed Bath & Beyond Inc. and subsidiaries (the "Company") is an omnichannel retailer that makes it easy for our customers to feel at home. The Company sells a wide assortment of merchandise in the Home, Baby, Beauty and Wellness markets. Additionally, the Company is a partner in a joint venture which operates retail stores in Mexico under the name Bed Bath & Beyond. Bed Bath & Beyond operates websites at bedbathandbeyond.com, bedbathandbeyond.ca, buybuybaby.com, buybuybaby.ca, facevalues.com and decorist.com.

SOURCE Bed Bath & Beyond

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